Why Do You Need Beyond
the Hype?
After counseling over 700 small business clients, I realized the
overwhelming need for a single source to help people successfully start their new
business. Ive always found it surprising, with the numerous business books and seminars on the market, that there wasnt a
straight-forward approach to helping entrepreneurs avoid common mistakes and capitalize on
their opportunities.
Beyond the Hype
is the nuts and bolts of launching any successful startup.
The information contained within Beyond
the Hype is based on experience, not formulas or academic theory.
Youll find the approach direct, informative, and perhaps a little humorous. It will
seem as if I am right there beside you, assisting you, step by step, to create and manage
your business. It is the same advice I give my clients the same advice that has
kept them from falling into the statistics of failed businesses during the first three
years.
Dont rely on the "experts" in late-night
infomercials, the bow-tied, former used-car salesman types pitching opportunities at
business "expos," or other pseudo-entrepreneurs. Get the rules from someone who
has been in the trenches enough times to help you get Beyond the Hype.
Beyond the
Hype is one of the most comprehensive guides available to
entrepreneurs. The end of each chapter has a "to-do" list which helps prioritize
what you need to accomplish. This workbook also includes critical information on topics
such as Personal Factors, Opportunity Recognition, Startup Nuts and Bolts, Business
Planning, Real Marketing, Small Business Finance, Management Essentials, Obtaining
Funding, and Big Brother Requirements.
About the Author
|